Should we give her some slack? Being the new face of Baby G, Ke$ha, the surprisingly responsible brand ambassador decided to use her newly bloated bank account to purchase 10 boxes of sparkly crayons. Not just any crayons under the sun but a carefully selected shade, identical to the brand's logo, and painted her lips, her eyes and even three swipes around her arm, a hideous aquatic blue. The result? An oddly sexed up version of the Titanic's Kate Winslet, frozen in water and dying in the Atlantic Ocean. Undeniably, she's caught the media's attention, and mine. When was the last time I thought of Baby-G as a brand? Probably 12 years ago when ugly plastic watches was all the rage. Ke$sha probably up their brand equity by a notch, just by being ugly! Good job Casio!