Interior photographer Todd Selby makes an interesting business decision by putting up his glossy US$35 book - The Selby Is In Your Place online, completely free, till Friday. The book debuted 6 months ago after his successful blog The Selby took the interior-sphere by storm, Todd showed the world a daily dose of creative homes and scribbles, and even secured a deal with Cole Hann, happy snapping for the "Inspired Lives" campaign. Drumming up sales by giving prospective buyers a little now you've seen it, now you don't, now you want to buy it, is actually, pretty genius for its cause. A little internet booster after 6 months of department store book signing and word of mouth marketing. Would you pick a copy after previewing the pages of the book?
Available at Page One and Amazon.com