I fell in love with Diesel's "Be Stupid" campaign with its billboards and magazine spreads. Let's roam the roads of creative living! Oh, to live for the heart! To start creating, to have balls and take risks! While I cant' get enough of "Smart has One Good Idea and That Idea Was Stupid", those cheeky ones cooked up even more tongue in cheek social satire with "Sex Sells, but unfortunately, we sell jeans" , and may I say, sex indeed sells tickets to a launch party. WIth an invite advertising free trouser arouser toys, I'm in for the show.

Queens' Road, the new red light district? Amsterdamage-esque sex shop signage blaring the slogan

Scatters of posters, sprays of graffiti and two pairs of jeans on top of each other

Sausage, oh the love for its connotation. Oh yes! Hotdogs!

Point. Is that a "Reverse Cowgirl"? To win my very own x-ray vision glasses/trouser arouser or a glow in the dark rubber duckie, I need to identify position. Stiffle the giggles
This may not be as thought provoking as Be Stupid, but hey, you've got the guest list filled while boys gawk at bikini clad models and girls swoon at topless male examples
Check out
Diesel Planet Store
20 Queen's Road
Central